Google coming from web to real world

I was just reading some news while I got hold of this one...All of you Adsense users and the net crawling people must be familiar with the Ads by Google..These are coming in Paper form as well now...so what you mignt see in future are ads on your Tech magazines as "Ads by Goooogle".
In its first significant expansion beyond the internet, Google has bought advertising in a handful of technology-industry magazines and resold chunks of the space to merchants already participating in its booming internet marketing network.
Despite all its technological prowess, Google remains highly dependent on online advertising. Internet ads, mostly text-based links that appear alongside search results and other related web content, accounted for virtually all of Google's $712 million profit through the first half of this year.Ironically, Google doesn't advertise to promote its own brand and services.