Will Weblogs ruin Google's search engine?

A Stanford University student Adam Mathes played a joke on his friend Andy Pressman. Mathes' goal: Make Pressman's Web site the No. 1 Google search result for "talentless hack." The method: Encourage as many people with Web sites as possible to link to Pressman's site using those words. (Like this: Andy " talentless hack" Pressman.) The prank worked. A year later, Pressman\'s Web site is still Google\'s No.1 search result for the phrase. Mathes even invented a name for his joke: "Google Bombing."
Before Google, search engines ranked Web pages primarily by examining the content of each page, with decidedly mixed results. Google improved upon this system by taking into account the links that connect the billions of pages on the World Wide Web. If lots of Web sites link to Slate, for example, Google takes that as a vote of confidence in Slate, and moves Slate higher when it sorts a search for the word "slate."